Poke Average in the Eye

If you’ve ever seen their “angry beaver” advertising on TV, you’ll have a fair idea of who Duluth Trading Company is. They’re the outdoor gear people with a startlingly good sense of irreverent humor. They take their name from Minnesota’s coldest city, so you know...

To Write a Book, You Need To Plan for Dragons

“It does not do to leave a live dragon out of your calculations, if you live near him.” —JRR Tolkien, The Hobbit Honestly? There are no dragons in this post, I just really like that quote. There are, however, calculations to be made. Plans, intentions, a strategy, if...

Ask All the Challenging Questions

Fifth in a series of seven blog posts on interviewing techniques to draw out people’s most authentic stories. [When a guest is hesitant], I say, hey, our listeners will like you more, will identify with you more, and I promise will be moved by what you say if you can...
A community of ghosts

A community of ghosts

The writer’s life can be a little lonely at times. There’s an up side, though, as my fellow ghostwriter John Kador describes in his latest blog post. John and I are both members of a “community of ghostwriters”, and that cuts through the...