As 2024 wraps up, there's a trend popping up in the nonfiction book market. Publishers are on the lookout for what I like to call "expert practitioners." These are authors who might not be big-name celebrities or academics, but they’re respected leaders in their fields. They’ve got enviable hands-on experience and insights in areas like social policy, medicine, business, and other specialized topics.
Many authors I work with fit this description, but they can sometimes feel like they don’t quite fit into the traditional publishing "box" that agents and publishers usually go for. Still, if you check out the recent deals in Publishers Marketplace, it’s clear that these authors are making waves. They’re landing big book deals, and their projects are getting noticed for their relevance and the valuable perspectives they bring to readers.
A Glimpse Into Recent Book Deals
This month, I've seen quite a few expert practitioners landing publishing deals that highlight their unique skills. Take Jim Tselikis and Sabin Lomac, the founders of Cousin Maine Lobster. They’re about to drop a book called The Way of the Lobster, where they’ll share their strategies and lessons learned from building a successful business centered on community, family, and strong relationships. This book is sure to resonate with business founders, entrepreneurs, and anyone keen on building authentic brands.
Another exciting release is Aaron Tupac’s Mushrooms of Los Angeles: Connecting with Nature and Going Beyond the Binaries. It’s a field guide that mixes scientific knowledge with a community science approach. This one is perfect for nature lovers and conservationists, especially those interested in how different perspectives—like Tupac’s focus on queerness—can deepen our understanding of the world.
Switching gears, there’s How to Be Childfree by Zoe Noble and James Glazebrook, who advocate for the childfree lifestyle. Their book offers a guide to living a fulfilling childfree life, showing how authors with a personal touch on niche subjects can catch the eyes of major publishers.
Why Expert Practitioners Are in Demand
The rising interest in expert practitioners is all about their authenticity and ability to share real-world insights. Publishers want books that provide expertise and a clear path forward for readers. Authors with years of experience, a proven track record, and a fresh perspective are extremely appealing to the publishing world.
It’s not just about the content, though—it’s also about the credentials. Publishers and agents know that the best nonfiction books often come from authors who know their stuff and can engage their audience. The deals happening in November highlight how credentials, timing, and an author’s unique voice matter just as much as the topic.
How You Can Leverage This Trend
If you’re an expert practitioner—whether you’re a business leader, an advocate, or someone with deep knowledge in a specific area—this trend is a reminder that your story is valuable. Putting together a book proposal showcasing your expertise, experience, and topic relevance can help you land a deal with a major publisher. Whether you want to share your personal journey, offer professional advice, or share the lessons you’ve learned, now is a great time to dive into the nonfiction market.
If you need help putting together your proposal or nonfiction manuscript, I’d love to assist. Let’s connect and see how we can turn your ideas into a book deal!
Photo by Bryce Koch on Unsplash
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