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Sally Collings
Aug 4, 2022
How to make a bestseller.
The third day of the antitrust trial over the sale of Simon & Schuster to Penguin Random House offers a fascinating glimpse into the...
Sally Collings
Apr 11, 2022
Two authors tell: promoting your book, the unvarnished truth.
I’ve been blessed to work with some amazing clients who have had great success with their books. They have signed deals with leading...
Sally Collings
Mar 7, 2022
Craft an elevator pitch for your book.
Every author needs an elevator pitch. A brief but irresistible description that condenses the spirit of your book into a few sentences. ...
Sally Collings
Feb 21, 2022
7 things you need to know about hybrid publishing.
Hybrid publishing: AKA author-assisted publishing, indie publishing, partnership publishing, and co-publishing. It’s an umbrella term for...
Sally Collings
Feb 14, 2022
What’s the best way to get your book published?
Dreaming of a book deal with Penguin Random House, Macmillan, or HarperCollins? You’re not alone. SO not alone. Before you join that long...
Sally Collings
Feb 9, 2022
Podcasts are the new author credential.
Podcasts have become the latest hunting ground for agents and editors to find new voices. Just as long-form journalism has been a place...
Sally Collings
Jan 31, 2022
What’s your author persona?
A writer’s persona communicates to their audience who they are. It’s not only a chance to give writing a little personality, it is also...
Sally Collings
Jan 17, 2022
The pros and cons of traditional publishing.
Every author needs to weigh up whether they seriously want a traditional publisher. It may seem like the holy grail, providing...
Sally Collings
Jan 10, 2022
Be honest. Do you really want a publishing deal?
Earlier this week, I started work with a new client. She asked me to review and edit her book proposal, which is for a coffee-table book...
Sally Collings
Jan 4, 2022
How much ego is too much in your book proposal?
Getting the balance between humility and hubris in your nonfiction book proposal is hard. Many authors are naturally self-effacing...
Sally Collings
Dec 28, 2021
Show off with your sample chapters.
It’s easy to think of a book proposal as entirely separate from your book manuscript. Truth is, your book proposal must include a solid...
Sally Collings
Sep 13, 2021
Who are you writing for?
You might be wondering why you need to be so specific about your target readers. Narrowing down your focus to a specific group will allow...
Sally Collings
Mar 26, 2021
Some authors are landing big deals.
The talk soon leads to doom and gloom when authors discuss how hard it is to land a deal with a major publisher. Much of the doom talk is...
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