The Rise of Expert Practitioners in Publishing
As 2024 wraps up, there's a trend popping up in the nonfiction book market. Publishers are on the lookout for what I like to call "expert...
top of page
Articles
Search
Sally Collings
Oct 7
What’s the easiest way to write a bestseller? (It’s a trick question.)
Recently, a rising academic reached out to me about collaborating on her book proposal. She is well credentialed, articulate, and driven,...
Sally Collings
Jul 19
Redefining Success: Beyond the Bestseller Lists.
Success in the world of writing and publishing can be a slippery concept. For many, hitting a bestseller list is the pinnacle of...
Sally Collings
Dec 2, 2022
Terrible publishing advice for memoir writers.
This week, I’m offering the 5 worst pieces of advice a memoir writer can follow if they want to land a publishing deal. #1. Think of your...
Sally Collings
Oct 1, 2021
What’s in it for your readers?
When a reader picks up a nonfiction book, they expect to get something out of it—a solution to a problem, a way to improve their life, or...
Sally Collings
Sep 24, 2021
What’s your message?
What IS a message (AKA proposition) for your book? And how the heck do you come up with one? I like the way industry guru Jane Friedman...
Sally Collings
Sep 20, 2021
Get in touch with your readers.
In my last post, I talked about defining your target reader—who they are, what you know about their interests, their age, and other...
Sally Collings
Sep 13, 2021
Who are you writing for?
You might be wondering why you need to be so specific about your target readers. Narrowing down your focus to a specific group will allow...
bottom of page