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![The Rise of Expert Practitioners in Publishing](https://static.wixstatic.com/media/9b14cb_f7d907f519f84652b142430963b95f78~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_f7d907f519f84652b142430963b95f78~mv2.webp)
Sally Collings
Nov 13, 2024
The Rise of Expert Practitioners in Publishing
As 2024 wraps up, there's a trend popping up in the nonfiction book market. Publishers are on the lookout for what I like to call "expert...
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![What’s the easiest way to write a bestseller? (It’s a trick question.)](https://static.wixstatic.com/media/9b14cb_cebd0da063204a64a17dafd5cf87293b~mv2.jpg/v1/fill/w_300,h_369,fp_0.50_0.50,q_90,enc_auto/9b14cb_cebd0da063204a64a17dafd5cf87293b~mv2.webp)
Sally Collings
Oct 7, 2024
What’s the easiest way to write a bestseller? (It’s a trick question.)
Recently, a rising academic reached out to me about collaborating on her book proposal. She is well credentialed, articulate, and driven,...
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![Redefining Success: Beyond the Bestseller Lists.](https://static.wixstatic.com/media/nsplsh_66320428f03b474387747c383aed4948~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_66320428f03b474387747c383aed4948~mv2.webp)
Sally Collings
Jul 19, 2024
Redefining Success: Beyond the Bestseller Lists.
Success in the world of writing and publishing can be a slippery concept. For many, hitting a bestseller list is the pinnacle of...
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![Terrible publishing advice for memoir writers.](https://static.wixstatic.com/media/9b14cb_9b45acc25e6147feb4f6222a7b0f64f7~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_9b45acc25e6147feb4f6222a7b0f64f7~mv2.webp)
Sally Collings
Dec 2, 2022
Terrible publishing advice for memoir writers.
This week, I’m offering the 5 worst pieces of advice a memoir writer can follow if they want to land a publishing deal. #1. Think of your...
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![What’s in it for your readers?](https://static.wixstatic.com/media/9b14cb_9a511338efe6418aa26f22b6951410e8f000.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_9a511338efe6418aa26f22b6951410e8f000.webp)
Sally Collings
Oct 1, 2021
What’s in it for your readers?
When a reader picks up a nonfiction book, they expect to get something out of it—a solution to a problem, a way to improve their life, or...
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![What’s your message?](https://static.wixstatic.com/media/9b14cb_9d71fc6abbda40258daeb737459d385cf000.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_9d71fc6abbda40258daeb737459d385cf000.webp)
Sally Collings
Sep 24, 2021
What’s your message?
What IS a message (AKA proposition) for your book? And how the heck do you come up with one? I like the way industry guru Jane Friedman...
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![Get in touch with your readers.](https://static.wixstatic.com/media/9b14cb_93585e1c55214ac1823025b5ee78424ff000.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_93585e1c55214ac1823025b5ee78424ff000.webp)
Sally Collings
Sep 20, 2021
Get in touch with your readers.
In my last post, I talked about defining your target reader—who they are, what you know about their interests, their age, and other...
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![Who are you writing for?](https://static.wixstatic.com/media/9b14cb_4ceb354050d240ab8adbb3d4cd385d34f000.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_4ceb354050d240ab8adbb3d4cd385d34f000.webp)
Sally Collings
Sep 13, 2021
Who are you writing for?
You might be wondering why you need to be so specific about your target readers. Narrowing down your focus to a specific group will allow...
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