Want to write better? Be a “bowerbird.”
Struggling to organize your book or find your creative spark? Borrow this trick from the bowerbird. Bowerbirds gather shiny, colorful...
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Sally Collings
Jul 5
Ghostwriters Are Like the Moon…
Last week, one of my author-clients paid me a most unusual but rather lovely compliment. “I love that you take the light that is my...
Sally Collings
Jun 28
Investing in Your Book: Time, Money, and Collaboration.
Writing a book isn't just about putting words on paper—it's a significant investment in time and money. As you start the journey,...
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Jun 21
How to Plan the Structure of Your Book.
Although non-fiction books don't follow the classic narrative arc of novels, they still need to take the reader on a journey of...
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Jun 14
6 tools for nonfiction authors.
The water dispenser in our fridge has been leaking for over a week now. Drip, drip, drip. You can imagine that one drip per second adds...
Sally Collings
Aug 4, 2022
How to make a bestseller.
The third day of the antitrust trial over the sale of Simon & Schuster to Penguin Random House offers a fascinating glimpse into the...
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Jul 20, 2022
Two authors tell: when it comes to marketing your book, relationships matter.
In this post, I’m continuing my conversation with Meredith Sandland & Carl Orsbourn (Delivering the Digital Restaurant: Your Roadmap to...
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Jul 11, 2022
Two authors tell: create a voice around your idea
In this post, I’m extending my discussion with Meredith Sandland & Carl Orsbourn (Delivering the Digital Restaurant: Your Roadmap to the...
Sally Collings
Jul 6, 2022
Two authors tell: promoting your book, the unvarnished truth.
In this post, I’m continuing my discussion with Meredith Sandland & Carl Orsbourn, authors of Delivering the Digital Restaurant: Your...
Sally Collings
Apr 11, 2022
Two authors tell: promoting your book, the unvarnished truth.
I’ve been blessed to work with some amazing clients who have had great success with their books. They have signed deals with leading...
Sally Collings
Apr 4, 2022
Fearlessly Different: a shout-out to author Mickey Rowe.
One of the most rewarding projects I worked on last year was Mickey Rowe’s book, Fearlessly Different. When Mickey approached me, he had...
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Mar 28, 2022
Why every author should visit a bookstore.
What with pandemics and such, it’s been a good while since I visited my local bookstore. I continue to spend inordinate amounts of time...
Sally Collings
Mar 21, 2022
6 tools for nonfiction book writers.
The water dispenser in our fridge has been leaking for over a week now. Drip, drip, drip. You can imagine that one drip per second adds...
Sally Collings
Mar 14, 2022
Spring is in the air.
Next week, I'm heading out of town to enjoy a Midwest spring break. I'll be lolling in the sunshine by Lake Michigan, enjoying the...
Sally Collings
Mar 7, 2022
Craft an elevator pitch for your book.
Every author needs an elevator pitch. A brief but irresistible description that condenses the spirit of your book into a few sentences. ...
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Feb 25, 2022
6 steps you need to take before writing your book proposal.
If you are planning to write a nonfiction book, and you’re planning to seek a publishing deal, the first thing you need is a book...
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Feb 21, 2022
7 things you need to know about hybrid publishing.
Hybrid publishing: AKA author-assisted publishing, indie publishing, partnership publishing, and co-publishing. It’s an umbrella term for...
Sally Collings
Feb 14, 2022
What’s the best way to get your book published?
Dreaming of a book deal with Penguin Random House, Macmillan, or HarperCollins? You’re not alone. SO not alone. Before you join that long...
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Feb 9, 2022
Podcasts are the new author credential.
Podcasts have become the latest hunting ground for agents and editors to find new voices. Just as long-form journalism has been a place...
Sally Collings
Jan 31, 2022
What’s your author persona?
A writer’s persona communicates to their audience who they are. It’s not only a chance to give writing a little personality, it is also...
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