The Rise of Expert Practitioners in Publishing
As 2024 wraps up, there's a trend popping up in the nonfiction book market. Publishers are on the lookout for what I like to call "expert...
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Sally Collings
Sep 27
Every Business Tells a Story. What's Yours?
Every business is in the storytelling business. What do you think of when you see this image? Naturally, it’s an ad for Lavazza coffee....
Sally Collings
Sep 20
Does Your Book Need Global Eyes?
This morning, I had a realization that smacked me upside the head. I have lived half of my adult life in countries other than the one I...
Sally Collings
Sep 16
How to Write a Book With Many Voices.
In ghostwriting, we often think about capturing a single voice—whether it’s a high-profile executive or a passionate entrepreneur. But...
Sally Collings
Sep 16, 2020
Interview tip #7: Give people a magic wand
The last in a series of seven blog posts on #interviewing techniques for #nonfiction authors. Toward the end of every interview, I love...
Sally Collings
May 19, 2020
Finding creative focus in the midst of chaos
Today I want to tip you off to a couple of very timely webinars from the good folks at Gotham Ghostwriters. (Disclaimer: I’m one of...
Sally Collings
May 18, 2020
To write a book, you need to plan for dragons
“It does not do to leave a live dragon out of your calculations if you live near him.” —JRR Tolkien, The Hobbit Honestly? I’m not even...
Sally Collings
May 18, 2020
Publishing choices: it’s more than an either/or
The word on the street is that in these times of Covid-19, #literary agents have more time to consider new projects, so it’s a great time...
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