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![Redefining Success: Beyond the Bestseller Lists.](https://static.wixstatic.com/media/nsplsh_66320428f03b474387747c383aed4948~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_66320428f03b474387747c383aed4948~mv2.webp)
Sally Collings
Jul 19, 2024
Redefining Success: Beyond the Bestseller Lists.
Success in the world of writing and publishing can be a slippery concept. For many, hitting a bestseller list is the pinnacle of...
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![Ghostwriters Are Like the Moon…](https://static.wixstatic.com/media/nsplsh_f1434a374c8c4d59b4e72a81ab9586dd~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_f1434a374c8c4d59b4e72a81ab9586dd~mv2.webp)
Sally Collings
Jul 5, 2024
Ghostwriters Are Like the Moon…
Last week, one of my author-clients paid me a most unusual but rather lovely compliment. “I love that you take the light that is my...
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![Investing in Your Book: Time, Money, and Collaboration.](https://static.wixstatic.com/media/nsplsh_6457366446426f48557534~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_6457366446426f48557534~mv2.webp)
Sally Collings
Jun 28, 2024
Investing in Your Book: Time, Money, and Collaboration.
Writing a book isn't just about putting words on paper—it's a significant investment in time and money. As you start the journey,...
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![How to Plan the Structure of Your Book.](https://static.wixstatic.com/media/nsplsh_67634846587364636d4a45~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_67634846587364636d4a45~mv2.webp)
Sally Collings
Jun 21, 2024
How to Plan the Structure of Your Book.
Although non-fiction books don't follow the classic narrative arc of novels, they still need to take the reader on a journey of...
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![6 tools for nonfiction authors.](https://static.wixstatic.com/media/nsplsh_e63fd948da72468fbb3158b5746c193f~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_e63fd948da72468fbb3158b5746c193f~mv2.webp)
Sally Collings
Jun 14, 2024
6 tools for nonfiction authors.
The water dispenser in our fridge has been leaking for over a week now. Drip, drip, drip. You can imagine that one drip per second adds...
![How to make a bestseller.](https://static.wixstatic.com/media/9b14cb_2b9a4027ef70473fab627caa960e09ac~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/9b14cb_2b9a4027ef70473fab627caa960e09ac~mv2.webp)
Sally Collings
Aug 4, 2022
How to make a bestseller.
The third day of the antitrust trial over the sale of Simon & Schuster to Penguin Random House offers a fascinating glimpse into the...
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![Two authors tell: when it comes to marketing your book, relationships matter.](https://static.wixstatic.com/media/9b14cb_6c16c0181bef481abad1f3b4d4e5bd8d~mv2.jpeg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_6c16c0181bef481abad1f3b4d4e5bd8d~mv2.webp)
Sally Collings
Jul 20, 2022
Two authors tell: when it comes to marketing your book, relationships matter.
In this post, I’m continuing my conversation with Meredith Sandland & Carl Orsbourn (Delivering the Digital Restaurant: Your Roadmap to...
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![Two authors tell: create a voice around your idea](https://static.wixstatic.com/media/9b14cb_0abb3c9c8c9f4f39822e236658b5d9c4~mv2.jpeg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_0abb3c9c8c9f4f39822e236658b5d9c4~mv2.webp)
Sally Collings
Jul 11, 2022
Two authors tell: create a voice around your idea
In this post, I’m extending my discussion with Meredith Sandland & Carl Orsbourn (Delivering the Digital Restaurant: Your Roadmap to the...
![](https://static.wixstatic.com/media/9b14cb_3ef8bab60e6740fd8dc1fb2999fc3474~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_3ef8bab60e6740fd8dc1fb2999fc3474~mv2.webp)
![Two authors tell: promoting your book, the unvarnished truth.](https://static.wixstatic.com/media/9b14cb_3ef8bab60e6740fd8dc1fb2999fc3474~mv2.jpeg/v1/fill/w_400,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_3ef8bab60e6740fd8dc1fb2999fc3474~mv2.webp)
Sally Collings
Jul 6, 2022
Two authors tell: promoting your book, the unvarnished truth.
In this post, I’m continuing my discussion with Meredith Sandland & Carl Orsbourn, authors of Delivering the Digital Restaurant: Your...
![](https://static.wixstatic.com/media/9b14cb_5984b910355545bbaad1aa05c08feb1c~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_5984b910355545bbaad1aa05c08feb1c~mv2.webp)
![Two authors tell: promoting your book, the unvarnished truth.](https://static.wixstatic.com/media/9b14cb_5984b910355545bbaad1aa05c08feb1c~mv2.jpeg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_5984b910355545bbaad1aa05c08feb1c~mv2.webp)
Sally Collings
Apr 11, 2022
Two authors tell: promoting your book, the unvarnished truth.
I’ve been blessed to work with some amazing clients who have had great success with their books. They have signed deals with leading...
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![Fearlessly Different: a shout-out to author Mickey Rowe.](https://static.wixstatic.com/media/9b14cb_9a3bb02b869145ee982d2b112d58bf33~mv2.jpeg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_9a3bb02b869145ee982d2b112d58bf33~mv2.webp)
Sally Collings
Apr 4, 2022
Fearlessly Different: a shout-out to author Mickey Rowe.
One of the most rewarding projects I worked on last year was Mickey Rowe’s book, Fearlessly Different. When Mickey approached me, he had...
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![Why every author should visit a bookstore.](https://static.wixstatic.com/media/9b14cb_1c3cee67b132440e9a898b9534cf01b4~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_1c3cee67b132440e9a898b9534cf01b4~mv2.webp)
Sally Collings
Mar 28, 2022
Why every author should visit a bookstore.
What with pandemics and such, it’s been a good while since I visited my local bookstore. I continue to spend inordinate amounts of time...
![](https://static.wixstatic.com/media/9b14cb_ccda650b74164a12baa8e22d298cc1aa~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_ccda650b74164a12baa8e22d298cc1aa~mv2.webp)
![6 tools for nonfiction book writers.](https://static.wixstatic.com/media/9b14cb_ccda650b74164a12baa8e22d298cc1aa~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_ccda650b74164a12baa8e22d298cc1aa~mv2.webp)
Sally Collings
Mar 21, 2022
6 tools for nonfiction book writers.
The water dispenser in our fridge has been leaking for over a week now. Drip, drip, drip. You can imagine that one drip per second adds...
![](https://static.wixstatic.com/media/9b14cb_115afcbbbb7c43eb93c55bec9c73919b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_115afcbbbb7c43eb93c55bec9c73919b~mv2.webp)
![Spring is in the air.](https://static.wixstatic.com/media/9b14cb_115afcbbbb7c43eb93c55bec9c73919b~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_115afcbbbb7c43eb93c55bec9c73919b~mv2.webp)
Sally Collings
Mar 14, 2022
Spring is in the air.
Next week, I'm heading out of town to enjoy a Midwest spring break. I'll be lolling in the sunshine by Lake Michigan, enjoying the...
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![Craft an elevator pitch for your book.](https://static.wixstatic.com/media/9b14cb_f1c0917a433d4111ae4845942519eb0e~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_f1c0917a433d4111ae4845942519eb0e~mv2.webp)
Sally Collings
Mar 7, 2022
Craft an elevator pitch for your book.
Every author needs an elevator pitch. A brief but irresistible description that condenses the spirit of your book into a few sentences. ...
![](https://static.wixstatic.com/media/9b14cb_6a8c1067e75548fabade1039ea5a63e1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_6a8c1067e75548fabade1039ea5a63e1~mv2.webp)
![6 steps you need to take before writing your book proposal.](https://static.wixstatic.com/media/9b14cb_6a8c1067e75548fabade1039ea5a63e1~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_6a8c1067e75548fabade1039ea5a63e1~mv2.webp)
Sally Collings
Feb 25, 2022
6 steps you need to take before writing your book proposal.
If you are planning to write a nonfiction book, and you’re planning to seek a publishing deal, the first thing you need is a book...
![](https://static.wixstatic.com/media/9b14cb_93a51fe084eb4a0b8d6e2da42b488b2d~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_93a51fe084eb4a0b8d6e2da42b488b2d~mv2.webp)
![7 things you need to know about hybrid publishing.](https://static.wixstatic.com/media/9b14cb_93a51fe084eb4a0b8d6e2da42b488b2d~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_93a51fe084eb4a0b8d6e2da42b488b2d~mv2.webp)
Sally Collings
Feb 21, 2022
7 things you need to know about hybrid publishing.
Hybrid publishing: AKA author-assisted publishing, indie publishing, partnership publishing, and co-publishing. It’s an umbrella term for...
![](https://static.wixstatic.com/media/9b14cb_a5be0978c0ba40979d4614183546a6a1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_a5be0978c0ba40979d4614183546a6a1~mv2.webp)
![What’s the best way to get your book published?](https://static.wixstatic.com/media/9b14cb_a5be0978c0ba40979d4614183546a6a1~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_a5be0978c0ba40979d4614183546a6a1~mv2.webp)
Sally Collings
Feb 14, 2022
What’s the best way to get your book published?
Dreaming of a book deal with Penguin Random House, Macmillan, or HarperCollins? You’re not alone. SO not alone. Before you join that long...
![](https://static.wixstatic.com/media/9b14cb_ff4380ab96614d629f0e4426e071569b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_ff4380ab96614d629f0e4426e071569b~mv2.webp)
![Podcasts are the new author credential.](https://static.wixstatic.com/media/9b14cb_ff4380ab96614d629f0e4426e071569b~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_ff4380ab96614d629f0e4426e071569b~mv2.webp)
Sally Collings
Feb 9, 2022
Podcasts are the new author credential.
Podcasts have become the latest hunting ground for agents and editors to find new voices. Just as long-form journalism has been a place...
![](https://static.wixstatic.com/media/9b14cb_fb92f5ba47d24e9fa7bda51872e9fc9f~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_fb92f5ba47d24e9fa7bda51872e9fc9f~mv2.webp)
![What’s your author persona?](https://static.wixstatic.com/media/9b14cb_fb92f5ba47d24e9fa7bda51872e9fc9f~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_fb92f5ba47d24e9fa7bda51872e9fc9f~mv2.webp)
Sally Collings
Jan 31, 2022
What’s your author persona?
A writer’s persona communicates to their audience who they are. It’s not only a chance to give writing a little personality, it is also...
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