The Rise of Expert Practitioners in Publishing
As 2024 wraps up, there's a trend popping up in the nonfiction book market. Publishers are on the lookout for what I like to call "expert...
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Sally Collings
Oct 7
What’s the easiest way to write a bestseller? (It’s a trick question.)
Recently, a rising academic reached out to me about collaborating on her book proposal. She is well credentialed, articulate, and driven,...
Sally Collings
Sep 27
Every Business Tells a Story. What's Yours?
Every business is in the storytelling business. What do you think of when you see this image? Naturally, it’s an ad for Lavazza coffee....
Sally Collings
Sep 20
Does Your Book Need Global Eyes?
This morning, I had a realization that smacked me upside the head. I have lived half of my adult life in countries other than the one I...
Sally Collings
Sep 16
How to Write a Book With Many Voices.
In ghostwriting, we often think about capturing a single voice—whether it’s a high-profile executive or a passionate entrepreneur. But...
Sally Collings
Sep 6
What Ghostwriting Looks Like. Sometimes.
Let me tell you about a doctor (I’ll call him Scott, because that’s his name) who suffered at the hands of the medical system, leading to...
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