Sally CollingsSep 27Every Business Tells a Story. What's Yours?Every business is in the storytelling business. What do you think of when you see this image? Naturally, it’s an ad for Lavazza coffee....
Sally CollingsSep 20Does Your Book Need Global Eyes?This morning, I had a realization that smacked me upside the head. I have lived half of my adult life in countries other than the one I...
Sally CollingsSep 16How to Write a Book With Many Voices.In ghostwriting, we often think about capturing a single voice—whether it’s a high-profile executive or a passionate entrepreneur. But...
Sally CollingsSep 6What Ghostwriting Looks Like. Sometimes.Let me tell you about a doctor (I’ll call him Scott, because that’s his name) who suffered at the hands of the medical system, leading to...