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Sally Collings
Dec 12, 2024
Why the right ghostwriter is worth every penny.
When it comes to hiring a ghostwriter, the choice isn’t just about cost—it’s about value. Recently, I spoke with someone looking to...


Sally Collings
Dec 2, 2024
Want to write better? Be a “bowerbird.”
Struggling to organize your book or find your creative spark? Borrow this trick from the bowerbird. Bowerbirds gather shiny, colorful...


Sally Collings
Nov 13, 2024
The Rise of Expert Practitioners in Publishing
As 2024 wraps up, there's a trend popping up in the nonfiction book market. Publishers are on the lookout for what I like to call "expert...


Sally Collings
Oct 7, 2024
What’s the easiest way to write a bestseller? (It’s a trick question.)
Recently, a rising academic reached out to me about collaborating on her book proposal. She is well credentialed, articulate, and driven,...


Sally Collings
Sep 27, 2024
Every Business Tells a Story. What's Yours?
Every business is in the storytelling business. What do you think of when you see this image? Naturally, it’s an ad for Lavazza coffee....


Sally Collings
Sep 20, 2024
Does Your Book Need Global Eyes?
This morning, I had a realization that smacked me upside the head. I have lived half of my adult life in countries other than the one I...


Sally Collings
Sep 16, 2024
How to Write a Book With Many Voices.
In ghostwriting, we often think about capturing a single voice—whether it’s a high-profile executive or a passionate entrepreneur. But...


Sally Collings
Sep 6, 2024
What Ghostwriting Looks Like. Sometimes.
Let me tell you about a doctor (I’ll call him Scott, because that’s his name) who suffered at the hands of the medical system, leading to...
Sally Collings
Aug 28, 2024
The Rise of Deluxe Editions: Why Your Business Story Deserves One
Sprayed edges, gilt embossing, luxury slipcases … deluxe editions have caught fire with fans expressing their passion for favorite...


Sally Collings
Jul 19, 2024
Redefining Success: Beyond the Bestseller Lists.
Success in the world of writing and publishing can be a slippery concept. For many, hitting a bestseller list is the pinnacle of...


Sally Collings
Jul 5, 2024
Ghostwriters Are Like the Moon…
Last week, one of my author-clients paid me a most unusual but rather lovely compliment. “I love that you take the light that is my...


Sally Collings
Jun 28, 2024
Investing in Your Book: Time, Money, and Collaboration.
Writing a book isn't just about putting words on paper—it's a significant investment in time and money. As you start the journey,...


Sally Collings
Jun 21, 2024
How to Plan the Structure of Your Book.
Although non-fiction books don't follow the classic narrative arc of novels, they still need to take the reader on a journey of...


Sally Collings
Jun 14, 2024
6 tools for nonfiction authors.
The water dispenser in our fridge has been leaking for over a week now. Drip, drip, drip. You can imagine that one drip per second adds...


Sally Collings
Jun 6, 2024
What It Takes for a Publisher to Want Your Book: The Real Deal
I see you, aspiring authors. You’ve got an incredible story—maybe it’s about riding on the back of a shark from Alaska to Hawaii. Sounds...


Sally Collings
May 30, 2024
Leadership Memoirs and Why You Should Write One (Yes, You!)
Calling out to business leaders, social activists, change-makers, and sports champions – this one’s for you. Ever thought about writing a...


Sally Collings
Mar 21, 2023
Adding voice, vision, and value for ADHD authors.
I’m so excited to tell you about a new service I’m launching, offering writing and editing services specifically for nonfiction authors...


Sally Collings
Dec 2, 2022
Terrible publishing advice for memoir writers.
This week, I’m offering the 5 worst pieces of advice a memoir writer can follow if they want to land a publishing deal. #1. Think of your...


Sally Collings
Nov 28, 2022
Publish me! (I’m begging you.) Writing a query letter for your memoir.
You’ve written your memoir, you’ve produced your book proposal. Now it’s time to reach out to your chosen literary agents and/or editors....


Sally Collings
Nov 18, 2022
Do I need a million social media followers to impress a literary agent?
Let's be brave and tackle what some writers consider to be one of the hardest parts of a book proposal: the Platform & Marketing section....
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