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![Why the right ghostwriter is worth every penny.](https://static.wixstatic.com/media/9b14cb_17c82a3c7bd840a49a3266385195ff39~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_17c82a3c7bd840a49a3266385195ff39~mv2.webp)
Sally Collings
Dec 12, 2024
Why the right ghostwriter is worth every penny.
When it comes to hiring a ghostwriter, the choice isn’t just about cost—it’s about value. Recently, I spoke with someone looking to...
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![Want to write better? Be a “bowerbird.”](https://static.wixstatic.com/media/9b14cb_5eb782f35b1c492d9accad9a1e323946~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_5eb782f35b1c492d9accad9a1e323946~mv2.webp)
Sally Collings
Dec 2, 2024
Want to write better? Be a “bowerbird.”
Struggling to organize your book or find your creative spark? Borrow this trick from the bowerbird. Bowerbirds gather shiny, colorful...
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![The Rise of Expert Practitioners in Publishing](https://static.wixstatic.com/media/9b14cb_f7d907f519f84652b142430963b95f78~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_f7d907f519f84652b142430963b95f78~mv2.webp)
Sally Collings
Nov 13, 2024
The Rise of Expert Practitioners in Publishing
As 2024 wraps up, there's a trend popping up in the nonfiction book market. Publishers are on the lookout for what I like to call "expert...
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![What’s the easiest way to write a bestseller? (It’s a trick question.)](https://static.wixstatic.com/media/9b14cb_cebd0da063204a64a17dafd5cf87293b~mv2.jpg/v1/fill/w_300,h_369,fp_0.50_0.50,q_90,enc_auto/9b14cb_cebd0da063204a64a17dafd5cf87293b~mv2.webp)
Sally Collings
Oct 7, 2024
What’s the easiest way to write a bestseller? (It’s a trick question.)
Recently, a rising academic reached out to me about collaborating on her book proposal. She is well credentialed, articulate, and driven,...
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![Every Business Tells a Story. What's Yours?](https://static.wixstatic.com/media/nsplsh_6e3c4da4f3144086bac4918774e297b4~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_6e3c4da4f3144086bac4918774e297b4~mv2.webp)
Sally Collings
Sep 27, 2024
Every Business Tells a Story. What's Yours?
Every business is in the storytelling business. What do you think of when you see this image? Naturally, it’s an ad for Lavazza coffee....
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![Does Your Book Need Global Eyes?](https://static.wixstatic.com/media/db59e4beea4d22e14fa8b51e7354bbbf.jpg/v1/fill/w_514,h_306,fp_0.50_0.50,q_90,enc_auto/db59e4beea4d22e14fa8b51e7354bbbf.webp)
Sally Collings
Sep 20, 2024
Does Your Book Need Global Eyes?
This morning, I had a realization that smacked me upside the head. I have lived half of my adult life in countries other than the one I...
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![How to Write a Book With Many Voices.](https://static.wixstatic.com/media/ac7422ae5ffd3047efbadd0cd08242c9.jpg/v1/fill/w_514,h_375,fp_0.50_0.50,q_90,enc_auto/ac7422ae5ffd3047efbadd0cd08242c9.webp)
Sally Collings
Sep 16, 2024
How to Write a Book With Many Voices.
In ghostwriting, we often think about capturing a single voice—whether it’s a high-profile executive or a passionate entrepreneur. But...
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![What Ghostwriting Looks Like. Sometimes.](https://static.wixstatic.com/media/9b14cb_d844312bfd9e439497d4926a073a7a76~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_d844312bfd9e439497d4926a073a7a76~mv2.webp)
Sally Collings
Sep 6, 2024
What Ghostwriting Looks Like. Sometimes.
Let me tell you about a doctor (I’ll call him Scott, because that’s his name) who suffered at the hands of the medical system, leading to...
Sally Collings
Aug 28, 2024
The Rise of Deluxe Editions: Why Your Business Story Deserves One
Sprayed edges, gilt embossing, luxury slipcases … deluxe editions have caught fire with fans expressing their passion for favorite...
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![Redefining Success: Beyond the Bestseller Lists.](https://static.wixstatic.com/media/nsplsh_66320428f03b474387747c383aed4948~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_66320428f03b474387747c383aed4948~mv2.webp)
Sally Collings
Jul 19, 2024
Redefining Success: Beyond the Bestseller Lists.
Success in the world of writing and publishing can be a slippery concept. For many, hitting a bestseller list is the pinnacle of...
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![Ghostwriters Are Like the Moon…](https://static.wixstatic.com/media/nsplsh_f1434a374c8c4d59b4e72a81ab9586dd~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_f1434a374c8c4d59b4e72a81ab9586dd~mv2.webp)
Sally Collings
Jul 5, 2024
Ghostwriters Are Like the Moon…
Last week, one of my author-clients paid me a most unusual but rather lovely compliment. “I love that you take the light that is my...
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![Investing in Your Book: Time, Money, and Collaboration.](https://static.wixstatic.com/media/nsplsh_6457366446426f48557534~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_6457366446426f48557534~mv2.webp)
Sally Collings
Jun 28, 2024
Investing in Your Book: Time, Money, and Collaboration.
Writing a book isn't just about putting words on paper—it's a significant investment in time and money. As you start the journey,...
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![How to Plan the Structure of Your Book.](https://static.wixstatic.com/media/nsplsh_67634846587364636d4a45~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_67634846587364636d4a45~mv2.webp)
Sally Collings
Jun 21, 2024
How to Plan the Structure of Your Book.
Although non-fiction books don't follow the classic narrative arc of novels, they still need to take the reader on a journey of...
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![6 tools for nonfiction authors.](https://static.wixstatic.com/media/nsplsh_e63fd948da72468fbb3158b5746c193f~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/nsplsh_e63fd948da72468fbb3158b5746c193f~mv2.webp)
Sally Collings
Jun 14, 2024
6 tools for nonfiction authors.
The water dispenser in our fridge has been leaking for over a week now. Drip, drip, drip. You can imagine that one drip per second adds...
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![What It Takes for a Publisher to Want Your Book: The Real Deal](https://static.wixstatic.com/media/9b14cb_58d0ac59aec04881a8277d0bbf9f4084~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_58d0ac59aec04881a8277d0bbf9f4084~mv2.webp)
Sally Collings
Jun 6, 2024
What It Takes for a Publisher to Want Your Book: The Real Deal
I see you, aspiring authors. You’ve got an incredible story—maybe it’s about riding on the back of a shark from Alaska to Hawaii. Sounds...
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![Leadership Memoirs and Why You Should Write One (Yes, You!)](https://static.wixstatic.com/media/9b14cb_8833b672256148deb5d3ae6ddcfd65c0~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_8833b672256148deb5d3ae6ddcfd65c0~mv2.webp)
Sally Collings
May 30, 2024
Leadership Memoirs and Why You Should Write One (Yes, You!)
Calling out to business leaders, social activists, change-makers, and sports champions – this one’s for you. Ever thought about writing a...
![](https://static.wixstatic.com/media/9b14cb_85d9ef1ead4e48d6ab47668a8f0d2f2e~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_85d9ef1ead4e48d6ab47668a8f0d2f2e~mv2.webp)
![Adding voice, vision, and value for ADHD authors.](https://static.wixstatic.com/media/9b14cb_85d9ef1ead4e48d6ab47668a8f0d2f2e~mv2.jpeg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_85d9ef1ead4e48d6ab47668a8f0d2f2e~mv2.webp)
Sally Collings
Mar 21, 2023
Adding voice, vision, and value for ADHD authors.
I’m so excited to tell you about a new service I’m launching, offering writing and editing services specifically for nonfiction authors...
![](https://static.wixstatic.com/media/9b14cb_9b45acc25e6147feb4f6222a7b0f64f7~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_9b45acc25e6147feb4f6222a7b0f64f7~mv2.webp)
![Terrible publishing advice for memoir writers.](https://static.wixstatic.com/media/9b14cb_9b45acc25e6147feb4f6222a7b0f64f7~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_9b45acc25e6147feb4f6222a7b0f64f7~mv2.webp)
Sally Collings
Dec 2, 2022
Terrible publishing advice for memoir writers.
This week, I’m offering the 5 worst pieces of advice a memoir writer can follow if they want to land a publishing deal. #1. Think of your...
![](https://static.wixstatic.com/media/9b14cb_dc45cfe164cd42faa5f936df4c746c74~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_dc45cfe164cd42faa5f936df4c746c74~mv2.webp)
![Publish me! (I’m begging you.) Writing a query letter for your memoir.](https://static.wixstatic.com/media/9b14cb_dc45cfe164cd42faa5f936df4c746c74~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_dc45cfe164cd42faa5f936df4c746c74~mv2.webp)
Sally Collings
Nov 28, 2022
Publish me! (I’m begging you.) Writing a query letter for your memoir.
You’ve written your memoir, you’ve produced your book proposal. Now it’s time to reach out to your chosen literary agents and/or editors....
![](https://static.wixstatic.com/media/9b14cb_030a7f348df34bff85f1e7154b43f076~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9b14cb_030a7f348df34bff85f1e7154b43f076~mv2.webp)
![Do I need a million social media followers to impress a literary agent?](https://static.wixstatic.com/media/9b14cb_030a7f348df34bff85f1e7154b43f076~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9b14cb_030a7f348df34bff85f1e7154b43f076~mv2.webp)
Sally Collings
Nov 18, 2022
Do I need a million social media followers to impress a literary agent?
Let's be brave and tackle what some writers consider to be one of the hardest parts of a book proposal: the Platform & Marketing section....
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