Authorpreneur – the author as entrepreneur
People think the end game of writing a book is getting published, but it’s not. The end game is making money (or influencing/touching/entertaining a vast audience with your story, depending on how you look at it). Read more
Parents talking about The Big Questions
I’d like to invite you to join a discussion that links in to my new book, Parenting with Soul. Read more
Big Road book launch
The Red Hill Publishing team is launching their latest book this week. It’s a memoir that will excite anyone with an interest in Papua New Guinea. Read more
Stop press – author chooses publisher
We had a great meeting with an author yesterday. I hope that he will become the next Red Hill author; we’ve shaken hands, and we’re putting the finishing touches on a contract. That’s pretty thrilling in its own right. But what particularly struck me was the tenor of our meeting. Basically, this author – let’s call him Luke – was grilling us. About why we wanted to publish his book, how successful we thought we could make it, what qualities Red Hill would bring to the process, how far into the future we saw our publisher-author relationship extending.
Author platform: make a stand
If you make a living as a public speaker to large audiences, head up a major corporation, pastor a large church, appear on national radio or television frequently, or you’re a regular contributor in The Age or The Australian (for example), then don’t worry about what I’m about to say. You’ve got your platform. If not, then you need to put the time and effort into marketing yourself and building a readership. Read more
Book publishing: time for a factory tour
Once a manuscript disappears inside the ivory tower that is a book publishing house, what exactly happens to it? What alchemy transforms it from a bundle of A4 pages to a gorgeous, elegantly written book that readers will clamour to buy? Read more
The self-taught parent
It can be very impressive to hear that someone is self-taught. An artist, say, or a musician. Wow, the dedication that must take, to pick up a book of chords and learn how to play classical guitar. Read more
Book Sally to speak at your next event