Ask All the Challenging Questions

Fifth in a series of seven blog posts on interviewing techniques to draw out people’s most authentic stories. [When a guest is hesitant], I say, hey, our listeners will like you more, will identify with you more, and I promise will be moved by what you say if you can...
4 Ways a Book Will Make Your Business Stronger

4 Ways a Book Will Make Your Business Stronger

The most unexpected growth strategy you will read about this week. Many organizations set out to create a book about their history because it will boost their brand in the marketplace. It can frankly be a way of stroking the ego, too. But a considered, well-crafted...

5 qualities of the perfect client

One of the questions I get asked most is, “how can I find the best ghostwriter [or co-writer] for me?” An excellent question, and one that I will address in a future post. But what about you – are you ready to launch into the writing process? Have you got all your...
A community of ghosts

A community of ghosts

The writer’s life can be a little lonely at times. There’s an up side, though, as my fellow ghostwriter John Kador describes in his latest blog post. John and I are both members of a “community of ghostwriters”, and that cuts through the...
That’s what I said, but it’s not what I meant

That’s what I said, but it’s not what I meant

Sometimes the words that come out of my mouth don’t exactly match the meaning I had in mind. Pretty often, if I’m honest. When you see a literal, accurate transcription of what someone said, it can be surprising how little sense it makes. Even when it is said by an...