Ask All the Challenging Questions

Fifth in a series of seven blog posts on interviewing techniques to draw out people’s most authentic stories. [When a guest is hesitant], I say, hey, our listeners will like you more, will identify with you more, and I promise will be moved by what you say if you can...

Interviewing Family Can Be Awkward

Third in a series of seven blog posts on interviewing techniques to draw out people’s most authentic stories. It can be hard to interview members of your own family. If I interviewed my sister I might feel she was mocking me – she always teases me! My brother is a man...

Throw Away Your List of Questions

The second in a series of seven blog posts on interviewing techniques to draw out people’s most authentic stories. Before you sit down to conduct your interview, I recommend that you draw up a plan. This is not a list of questions, because that is the one thing most...
4 Ways a Book Will Make Your Business Stronger

4 Ways a Book Will Make Your Business Stronger

The most unexpected growth strategy you will read about this week. Many organizations set out to create a book about their history because it will boost their brand in the marketplace. It can frankly be a way of stroking the ego, too. But a considered, well-crafted...

Is it time to call in the book experts?

If you have seen their “angry beaver” TV commercials, you will know what the Duluth Trading Company is all about: tough, durable gear presented with humor. Everything they produce solves a problem. One of my favorites is their Armachillo range of clothing, which has...