On Writing

4 Ways a Book Will Make Your Business Stronger

The most unexpected growth strategy you will read about this week. Many organizations set out to create a book about their history because it will boost their brand in the marketplace. It can frankly be a way of stroking the ego, too. But a considered, well-crafted...

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5 qualities of the perfect client

One of the questions I get asked most is, “how can I find the best ghostwriter [or co-writer] for me?” An excellent question, and one that I will address in a future post. But what about you – are you ready to launch into the writing process? Have you got all your...

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Is it time to call in the book experts?

If you have seen their “angry beaver” TV commercials, you will know what the Duluth Trading Company is all about: tough, durable gear presented with humor. Everything they produce solves a problem. One of my favorites is their Armachillo range of clothing, which has...

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Why does a book need an executive producer?

Today I held in my hands an advance copy of a book for which I was executive producer. It was a proud moment: the cover was eye-catching and beautifully designed, on the back cover was a glowing endorsement from a prominent business leader, the pages were typeset in...

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A community of ghosts

The writer's life can be a little lonely at times. There's an up side, though, as my fellow ghostwriter John Kador describes in his latest blog post. John and I are both members of a "community of ghostwriters", and that cuts through the isolation. Read more about the...

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That’s what I said, but it’s not what I meant

Sometimes the words that come out of my mouth don’t exactly match the meaning I had in mind. Pretty often, if I’m honest. When you see a literal, accurate transcription of what someone said, it can be surprising how little sense it makes. Even when it is said by an...

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