Entries by Sally Collings


What makes a bestseller?

Towards the end of this year’s San Francisco Writers Conference, a first-time author cornered me over coffee. “So what exactly makes a book a bestseller?” He was asking the million-dollar question. It comes up somewhere along the line at most writers’ events, and I wish I could give a straightforward answer. Then again, if I […]


Are you the perfect client?

One of the questions I get asked most is, “how can I find the best ghostwriter for me?” An excellent question, and one that I addressed in a previous post here. But what about you – are you ready to launch into the writing process? Have you got all your ducks in a row? Are […]


Your perfect (writing) partner

This week a motivational speaker asked me, “How do I find a ghostwriter who can capture my voice?” She went on to explain that she had worked with writers before who seemed hellbent on cleaning her up. “I’m very opinionated and sometimes my language is pretty colorful. I don’t want anyone to change that – […]

Measuring success in self-publishing

Not a Gold Rush is the name of a 2012 survey about the success of those who publish their own work. One of the authors of the study, Steven Lewis, has written a book digging into some key findings. Here’s what I take out of it: The best results come to authors with more writing experience, […]


10 questions for your ghostwriter

In the business world, books have become a marketing tool almost as ubiquitous as business cards. But few executives write alone. Read the rest of the article from Worth magazine here. If you’d like to discuss your ghostwriting requirements, you can contact me direct through my web page (trust me, I do keep an eye […]


Is that Sheryl Sandberg’s voice I hear?

I always take an interest in books that are a collaborative effort, and that’s one of the reasons I picked up Lean In. Facebook COO Sheryl Sandberg wrote this book with TV and magazine writer Nell Scovell. I can’t rightly call Scovell a ghostwriter because she has been publicly credited, though well in the background […]