Entries by Sally Collings

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Is it time to call in the book experts?

If you have seen their “angry beaver” TV commercials, you will know what the Duluth Trading Company is all about: tough, durable gear presented with humor. Everything they produce solves a problem. One of my favorites is their Armachillo range of clothing, which has cooling technology thanks to microscopic jade embedded in the fabric. (That’s […]

Why does a book need an executive producer?

Today I held in my hands an advance copy of a book for which I was executive producer. It was a proud moment: the cover was eye-catching and beautifully designed, on the back cover was a glowing endorsement from a prominent business leader, the pages were typeset in an elegant font, little graphics through the […]

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A community of ghosts

The writer’s life can be a little lonely at times. There’s an up side, though, as my fellow ghostwriter John Kador describes in his latest blog post. John and I are both members of a “community of ghostwriters”, and that cuts through the isolation. Read more about the writing life and community here. I’d love […]

Taking Grammarly for a test drive

Some days I need a pedantic friend with a touch of obsessive behavior to read through my work. Most times I don’t have one to hand, though, and that’s where a program like Grammarly can come in handy. This week I took it for a spin to see whether it would be a useful tool […]

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Permission to publish – who needs it?

There is no better time to be writing and publishing books than now. We’ve had the funeral when everyone thought books were dead, and now we’re in publishing paradise, where there are innumerable ways to write a book and to get it into the hands (five-fingered or digital) of your readers. So what has changed? […]

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What makes a bestseller?

Towards the end of this year’s San Francisco Writers Conference, a first-time author cornered me over coffee. “So what exactly makes a book a bestseller?” He was asking the million-dollar question. It comes up somewhere along the line at most writers’ events, and I wish I could give a straightforward answer. Then again, if I […]