4 Ways a Book Will Make Your Business Stronger

4 Ways a Book Will Make Your Business Stronger

The most unexpected growth strategy you will read about this week. Many organizations set out to create a book about their history because it will boost their brand in the marketplace. It can frankly be a way of stroking the ego, too. But a considered, well-crafted...

5 qualities of the perfect client

One of the questions I get asked most is, “how can I find the best ghostwriter [or co-writer] for me?” An excellent question, and one that I will address in a future post. But what about you – are you ready to launch into the writing process? Have you got all your...

Is it time to call in the book experts?

If you have seen their “angry beaver” TV commercials, you will know what the Duluth Trading Company is all about: tough, durable gear presented with humor. Everything they produce solves a problem. One of my favorites is their Armachillo range of clothing, which has...

Why does a book need an executive producer?

Today I held in my hands an advance copy of a book for which I was executive producer. It was a proud moment: the cover was eye-catching and beautifully designed, on the back cover was a glowing endorsement from a prominent business leader, the pages were typeset in...
A community of ghosts

A community of ghosts

The writer’s life can be a little lonely at times. There’s an up side, though, as my fellow ghostwriter John Kador describes in his latest blog post. John and I are both members of a “community of ghostwriters”, and that cuts through the...