We had a great meeting with an author yesterday. I hope that he will become the next Red Hill author; we’ve shaken hands, and we’re putting the finishing touches on a contract. That’s pretty thrilling in its own right. But what particularly struck me was the tenor of our meeting. Basically, this author – let’s call him Luke – was grilling us. About why we wanted to publish his book, how successful we thought we could make it, what qualities Red Hill would bring to the process, how far into the future we saw our publisher-author relationship extending.

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If you make a living as a public speaker to large audiences, head up a major corporation, pastor a large church, appear on national radio or television frequently, or you’re a regular contributor in The Age or The Australian (for example), then don’t worry about what I’m about to say. You’ve got your platform. If not, then you need to put the time and effort into marketing yourself and building a readership. Read more

Once a manuscript disappears inside the ivory tower that is a book publishing house, what exactly happens to it? What alchemy transforms it from a bundle of A4 pages to a gorgeous, elegantly written book that readers will clamour to buy? Read more